Long time horse owners, Irmagaard and Pamela, were out trail riding with their horses. Trying to salvage some crumbled biscuits from their pockets, they suddenly looked at each other when the idea hit, “We can do better than this!” In 1997, Giddyap Girls Biscuit Company was born. They dedicated the entire first year to developing a superior formula focused on horse health, taste preference and useability. they demanded of themselves a treat with no sugar, no wheat, no preservatives and predominantly non-allergenic. It had to stay firm, yet be easily broken into smaller pieces for foals, mini horses and older horses, making it a perfect training treat. horses love them and so will you.